OUR STORY
About Tash
My name is Natasia, but you can call me "Tash", a nickname most of my family and friends call me. My desire to start a resort-wear label comes from my love for design and travel. I started out by making my own clothing and accessories and selling through makers channels, pop-up shops, and farmers markets. But, I didn't want to stop there. I landed my first role in corporate fashion post grad with the idea of starting my own label always in the back of my mind.
TASH is a swim + resort-wear label that prioritizes quality, function, and shape. If I could dream up the type of clothing I would personally take on a vacation, TASH would be it. My mission is to create high-quality clothing that is a no brainer to put on, feel good in, and be something that is loved in your closet for years to come.
Timeless, effortless, + high-quality.
BRAND VISION
Ethically Made In the USA
The fashion industry is one of the most wasteful, unethical, and unregulated industries in the world. We stand by the idea that we should be able to have beautiful clothing that doesn't harm the environment or exploit the humans making our garments.
That's why we proudly produce all of our clothing in the heart of the Garment District, NYC. Here, each piece of clothing is carefully made with the highest attention to quality, all while paying a fair wage to the amazing workers that develop our clothing.
Each design is exclusively made by TASH. We put so much time and effort into each design. Every design has taken months of design, development, material sourcing, and sampling to get to the final product. The goal of each design is to create a beautiful and functional garment that will withstand all of your vacations and adventures.
Designed In-House
We refuse to green wash and create more confusion around apparel manufacturing. We are a slow-fashion brand that sources all materials ethically and are committed to limiting our waste from sampling to production. TASH recycles and donates all fabric waste from our manufacturing processes and limits its use of plastic for distribution.
For the Planet
You'll know it when you feel it. We strive to utilize high quality quality fabrics, trims, and hardware in every design. Our attention to detail ensures that you will have a high-quality piece of clothing that will last for years. Our manufacturing partners are some of the most tenured in the industry, upholding the commitment we have to quality from fabric to final stitch.